Bartłomiej Cygan
Digital World Expert
My competencies stem from working for major players (Decathlon, Wirtualna Polska) and successes in building my own projects.
Content Creator
I merge my sports passion with professional video production. My technical skiing videos have reached over 1 million views, building a highly engaged community of 8k+ followers across Instagram and TikTok.
Data Analytics Excellence
I implement Enterprise-class solutions (Google Analytics 4, BigQuery). I experienced in large-scale analytics platform migrations (14 CEE markets) and building advanced tracking strategies for web and mobile (Decathlon, WP).
E-commerce Strategy
I build sales strategies based on hard data. I managed e-commerce and implemented MarTech solutions that genuinely increase conversion and Customer Lifetime Value (LTV), bridging business and technology perspectives.
Career Path
From e-commerce specialist to Digital Analytics Business Partner across 14 CEE markets.
Decathlon
Supporting digital analytics across 14 markets, with a strong focus on e-comm, MarTech solutions and mobile application.
Responsible for migrating multiple e-commerce platforms at Decathlon to a new analytics tool. Extensive work on reporting and analysis.
AkademiaGorskaBrenna.pl
Founder and manager of a winter sports school in Brenna. Focusing on skiing instruction and building a strong local brand in the mountains.
Wirtualna Polska
Marketing, product and e-commerce analysis based on raw data (SQL, BigQuery), Google Analytics etc. Web & app tracking strategies.
MTA Digital
Improving business KPIs with digital analytics marketing tools. Using LTV in SEM improvements. Expert in Google Analytics.
MW Eurobut
E-commerce sales strategy. Team management. Internet analytics.
Maintaining e-commerce environment, preparing marketing campaigns, business analysis and growth hacking.
Content Creator
Technical skiing is my passion. I share knowledge, encourage progress, and inspire thousands to hit the slopes.
Technical Skiing
As an instructor and enthusiast, I create engaging and encouraging content helping skiers at every level. My technical skiing videos have reached over 1 million views across platforms, building a community of 8k+ followers.
AI for Business
Leverage my analytical experience to implement AI in a measurable and safe way.
Don't guess.
Make AI-supported decisions.
As a Digital Analytics Business Partner, I know data is the oil of the 21st century, but AI is the engine. I don't implement 'chatbots for fun'. I design processes where AI analyzes your results, automates reporting, and supports growth strategy — just as I did for corporations, but scaled for your business.
- Analytics Process Automation
- E-commerce Perimeter Personalization
- Decision Support (Data-Driven AI)
- Scalable Marketing Systems