Helping e-commerce and subscription-based mobile apps track user behavior, optimize conversion funnels, and grow revenue through clean data.
Most mobile apps suffer from major tracking gaps that make it impossible to optimize user acquisition costs and product updates.
Up to 80% of users drop off within the first 3 days. Without product analytics, you don't know where they get stuck in your onboarding flow.
Gaps in renewal, cancellation, or trial data. I integrate app tracking with tools like RevenueCat to link financial data with user behaviors.
Social media (TikTok, Instagram) in-app browser traffic is notoriously hard to track. I build MMP/GTM Server-Side solutions for accurate ROI.
From measurement strategy and SDK integration to automated data warehouse reporting in BigQuery.
Firebase, Amplitude, Mixpanel. I design measurement strategies (tracking plans), implement custom event schemas, and track full user lifecycles.
Detailed checkout analysis, in-app purchases, and subscription metrics (LTV, cohort analysis, churn rate). Integration with App Store Connect and Google Play.
Setting up Mobile Measurement Partners (AppsFlyer, Adjust). Implementing privacy-compliant setups (Apple ATT, Android Privacy Sandbox) while preserving marketing ROI data.
Merging raw app events with CRM data in BigQuery. Building custom SQL pipelines, automated reporting, and interactive dashboards (Looker Studio, Tableau).
Apple ATT and Android Privacy Sandbox limitations cause headaches for marketers. I implement setups that are 100% compliant and preserve your tracking data.
The ATT prompt causes over 60% of users to select 'Ask App not to Track'. I decode the SKAdNetwork protocol and Conversion Value mappings to restore iOS campaign visibility without breaking privacy.
Google is phasing out Advertising IDs (GAIDs) in favor of Privacy Sandbox. I help prepare your tracking pipelines for Android's new APIs (Topics, Protected Audience, Attribution Reporting) early.
Instead of relying on cookies and device IDs, I implement hybrid GTM Server-Side setups integrated with Mobile Measurement Partners (AppsFlyer/Adjust) for secure, first-party data flows.
My analytics expertise is backed by shipping systems for millions of active users.
As a Digital Analytics Business Partner, I manage app and web analytics setups across 14 countries, leading MarTech standardizations.
Running my own technical ski teaching brand gives me first-hand experience optimizing in-app browser traffic attribution from Instagram and TikTok.
At Wirtualna Polska, I queried massive raw databases, designing web and mobile product tracking strategies using SQL and Google Cloud Platform.
Answers to common questions about mobile app tracking.
Have questions about Firebase, Amplitude, marketing attribution, or subscription metrics? Let's discuss your application.